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50 Years Taxi-Holl: From a one-vehicle operation to the regional Holl AG
The Holl AG, based in Gaggenau, is celebrating its 50th anniversary. The taxi operation founded in 1976 has, according to the company, evolved from a single-vehicle business into a regional mobility provider with around 230 employees and about 80 vehicles. Today, the family-owned company operates at several locations in Baden-Württemberg.
Historical roots in Gaggenau
The history of motorized taxi mobility in Gaggenau goes back to the 19th century, according to the company. As early as 1895, with the model "Orient-Express" from the Bergmannsche Automobilfabrik in Gaggenau, one of the first London taxis with a gasoline engine was produced. Against this background, the development of Taxi-Holl also began.
In 1972, Edeltraud Holl founded a taxi company in the family business Emil Ball OHG. In 1976, the taxi operation was spun off and subsequently operated under the name Taxi-Holl Edeltraud Holl. Since 2018, the company has operated under the name Holl AG.
Growth in the Region
Today the provider is present in Karlsruhe, Baden-Baden, Rastatt, Gaggenau, Gernsbach, Bretten, Oberderdingen as well as in the Enzkreis. Since 2019, 20 taxis have also been in operation in Karlsruhe. In addition to traditional taxi rides, the company offers, among other things, wheelchair taxis, shared-ride transports as a supplement to public transportation, shuttle and airport transfers, as well as ride-pooling and call-a-taxi services. In addition, the group is active in the limousine and coach travel business.
Early Digitisation
As early as 1986, the company, according to its own statements, introduced a software solution for digital dispatch. At the beginning of the 2000s, the entire fleet was equipped with GPS technology. This has made dispatch more efficient and transparent.
In 2001, the first wheelchair-accessible vehicle began operation. Since 2016, the company has gradually converted its fleet to electric propulsion. Currently, around 55 of the roughly 80 vehicles are equipped with an alternative drive.
Customers can book trips by telephone around the clock or use digital offerings. These include a dedicated app with a tracking function, cashless payment, QR-code bookings at events, as well as taxi ordering via WhatsApp, which has been available in Karlsruhe and Baden-Baden since last year.
Family business in the third generation
The operational responsibility today lies with Dirk Holl as a member of the executive board. Sebastian Holl serves as chair of the supervisory board, Romy Holl is active as an authorized signatory. Thus the company is family-run in the third generation. Together with around 230 employees in taxi services, in workshops, administration and training, the group provides its services.
The industry environment remains strained
According to the company, the taxi trade faces tariffs that do not cover costs, increasing competitive pressure from platform providers and high investment costs for electromobility. The Holl AG is therefore engaging in discussions with policymakers and municipalities to create viable framework conditions for the industry. (Source: Holl AG)
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