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Riyadh Air and Uber: When aircraft and ride-hailing shake hands
On the sidelines of a ceremonial ceremony at the Boeing factory in Charleston (USA), the two companies sealed their cooperation. In doing so, they commit to integrating their systems and to improving the travel experience for passengers from start to finish – especially in Saudi Arabia, but also internationally. Uber services are to be integrated into the digital ecosystem of Riyadh Air, so that passengers can also plan their last-mile transport directly in the booking process. Exclusive benefits are planned for members of the airline's future loyalty program.
What changes – and for whom?
There should no longer be separate apps for flight and onward travel, along with less cumbersome coordination and shorter waiting times. The approach is not new, but Riyadh Air and Uber are pursuing a very close integration here – a collaboration that in the Middle East is likely to be implemented faster than in Europe with its fragmented transport networks.
A troubling signal for taxi- and rental-car companies.
Customer expectations for seamless integration of mobility are increasing. Those who want to participate in such networks must be technologically prepared. At the same time, competitive pressure is rising as mobility platforms can award ride services with even greater automation.
In regions with low digital infrastructure (or where regulations are more restrictive than in the Arab states), implementation, however, can be more difficult. Data protection, interface standards or connectivity quality will also be decisive factors. So not yet a model for Europe—but a wake-up call the taxi industry should heed in order to position itself more digitally!
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Taxi-Fahrzeuge (Pkw) , Taxi-Newsletter, Taxameter, Taxi-Fahrer , BZP – Deutscher Taxi- und Mietwagenverband , Straßenverkehrsordnung (StVO) , Krankenbeförderung , Weiterbildung , Taxi-Konzessionen , Verkehrspolitik , Mietwagenbranche , Taxi-Apps , Berufskraftfahrer-Qualifikations-Gesetz BKrFQG) , Taxizentralen , Personal, Gehälter, Arbeitsschutz , Wirtschaftsnachrichten , Werbung , Taxi-Folierung , Taxi-Umrüster , Straßenverkehr , Elektromobilität, Taxifuhrpark und -flottenmanagement , Taxi-Versicherungen , Hybrid, Diesel, Erdgas , Taxi-Magazin
