Honor with a Surprise Effect: Allianz CEO Tino Barth Becomes "Taxi Ambassador"
Barth, who serves as the spokesperson of the Alliance of Associations (AdV) as well as the chairman of the International Economic Council (IWR), not only took on the role of host on this day, but was also a driving force for the cooperation between the Taxi and Rental Car Association Germany (TMV) and the Berlin Taxi Guild, which celebrates its 125th anniversary this year. For the TMV presidium – represented by President Thomas Kroker, Vice Presidents Markus Gossmann and Jörg Füchtenschnieder, as well as Chief Executive Patrick Meinhardt – it was reason enough to present the long-time supporter of the taxi industry with the certificate.
"I am a big fan of taxis," Barth had previously said himself - a sentence that Meinhardt promptly used as an unofficial reason for the award. The honoree's reaction? Not very political, but honest: "This certificate will have a place of honor in our office. I am very proud of this award."
The stage for this symbolic gesture was deliberately chosen. The meeting took place in advance of this year's economic summer – a summer networking event for representatives of medium-sized business associations in Berlin. The TMV will once again have its own stand there – this time under the motto "125 years of the Berlin Taxi Guild". An opportunity to integrate more closely with other industries and convey political concerns. Because, as Meinhardt says, "Especially the introduction of the tariff corridor in Berlin has made taxis more competitive again. Now what is missing is the next step – a binding minimum tariff."
Barth, who is well acquainted with the Berlin association landscape, underscores this perspective. In the past, alternatives to taxis were often considered too uncritically. Today, he consciously focuses on medium-sized businesses and the taxi industry with his organizations. At this year's economic summer – which takes place on September 5 at Zootalia in the Berlin Zoo – the taxi should be visible again.
An evening, therefore, with a political tone, a clear message – and a small, personal gesture that sticks.
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