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VW achieves sales record - with Currywurst
The car business is faltering, but VW was able to achieve another record with one product in 2024: VW Currywurst sold better than ever. 8.552 million units were sold in canteens and also supermarkets, as the works council announced in a post on the intranet, which is available to the German Press Agency. That was a good 200,000 more than the previous record year 2023. A company spokeswoman confirmed the information.
“With over 8 million Volkswagen Original Currywurst sold, we are celebrating a new sales record,” wrote Chief Human Resources Officer Gunnar Kilian on LinkedIn.
Almost as Many Sausages as Cars
The company sold almost as many sausages as cars. Unlike sausages, vehicle sales in 2024 shrank by 2.3 percent, to just 9.03 million models across all brands within the group. For the core brand VW, sausages are by far the best-selling product. The roughly 8.5 million sausages were compared to approximately 5.2 million cars and transporters with the VW logo in 2024.
The company attributes the record to new variants such as the hot dog sausage launched in 2021, which sold almost 2.18 million times last year. Sales of the classic curry sausage reached 6.317 million pieces. It was as high as seven million in 2019, and 6.5 million during the pandemic years 2020 and 2021. Kilian announced that further variants are to follow.
“Our next currywurst coup is already in progress!”
Currywurst ban called former Chancellor Schröder to action
The ban of the classic dish from a VW cafeteria in Wolfsburg caused a nationwide stir in 2021. Particularly, the reaction of former Chancellor Gerhard Schröder regarding the "energy bar of the skilled female and male worker in production" fueled a debate about meat consumption in companies at that time. In 2023, VW lifted the currywurst ban in the cafeteria in question. In the other more than 30 cafeterias and kiosks at the plant, the meat product had always remained available.
The VW currywurst was introduced in 1973. In Lower Saxony, it is also available in many supermarkets. It is produced in the meat processing section of the in-house Volkswagen Service Factory. VW even gave it its own part number: 199 398 500 A.
Content automatically translated.
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