Freenow and the ASB Wish Wagon: Fulfilling Last Heartfelt Wishes Together
Users of the Freenow app can make a valuable contribution with each ride by rounding up their fare to the nearest full euro. Freenow donates the difference 100 percent to the ASB, thereby supporting the heartfelt project "Wünschewagen" at 23 locations in Germany.
ASB – Over 130 Years of Social Commitment
The Arbeiter-Samariter-Bund (ASB) is a nationwide, politically and denominationally independent aid and welfare organization. For over 130 years, the ASB has been committed to helping people in need – from emergency services and disaster relief to care and social services, as well as child and youth assistance. With around 1.5 million members and over 20,000 volunteers, the ASB provides fast and competent help nationwide – true to the motto: We help here and now.
Fulfilling Big Wishes with Small Amounts
The ASB-Wünschewagen fulfills a special wish for terminally ill people in the last phase of their lives. Since 2014, dedicated volunteer wish fulfillers have been taking people at the end of their lives once more to their favorite place – whether to the sea, the stadium, or simply back home to their loved ones. The project is financed exclusively through donations and own funds. Thanks to the cooperation with Freenow, users of the app now have the opportunity to help make these heartfelt wishes come true.
This is how "Round Up and Donate" works
The option to round up is displayed in the Freenow app every time a taxi ride is booked. Those who activate it automatically round up their fare to the next full euro. The difference goes to the ASB-Wünschewagen without any deductions. Alternatively, the function can be permanently activated in the app's profile.
Andreas Maier, General Manager Germany & Austria at Freenow, emphasizes:
"Our daily work at Freenow revolves around enabling people to have a simple and comfortable ride from A to B. Hardly any project illustrates better than the ASB-Wünschewagen that there is a story behind every ride – and that mobility plays an important societal role. That is why we are proud to support this great volunteer project and to make a valuable contribution locally in the cities where we are active. The ASB-Wünschewagen and the dedicated team behind it accomplish extraordinary things with each ride."
Knut Fleckenstein, Federal Chairman of the ASB, adds:
"The ASB-Wünschewagen relies on donations and the commitment of numerous volunteers. The support from Freenow is a great asset to our project and helps us bring even more passengers to their desired destination. Every donation makes a difference."
Every ride counts
With this partnership, Freenow is sending a clear signal for social engagement. All app users can actively participate and contribute with just a few cents to bringing a special joy to people in their final phase of life.
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