Almost 60 percent fewer Tesla cars newly registered
The sales of cars by the US electric car manufacturer Tesla in Germany plummeted last month, despite a significant increase in the number of electric cars on the roads overall. According to data from the Federal Motor Transport Authority, 59.5 percent fewer new Tesla vehicles were registered in January compared to the same month last year.
In total, 1,277 cars from the manufacturer led by tech billionaire Elon Musk made it onto German roads. Across all brands, the sales of battery-powered vehicles (BEV) increased by 53.5 percent compared to January 2024.
Tesla had to take a hit in Germany already in 2024
Already in the past year, no other brand in the electric car segment lost as much in sales as Tesla, which has its only European plant in Grünheide near Berlin. According to KBA data, new registrations dropped by a good 26,000 to just under 38,000.
This corresponded to a market share of 9.9 percent. As a result, the company slid from second to third place in the German BEV market. In 2022, it had still been at the top.
Musk's Image Problems
Experts recently attributed the weakness of the automaker, among other things, to an image problem that also traces back to majority owner Musk and his political involvement. Musk supports US President Donald Trump.
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