Vimcar puts printed logbook on the shelf

With this measure, Vimcar is pursuing one goal: to convince even those who prefer to write analog and journey log beginners of the advantages of the digital solution. The printed journey log is available on Amazon and costs only one euro in January 2025.

Analog Method Remains Popular

In Germany, over 5.7 million passenger cars are used commercially. Up to and including November 2024, two-thirds of all new passenger car registrations were for company vehicles. Employees and self-employed individuals who use their company car privately as well must tax the so-called monetary benefit – either through the one percent flat rate or by maintaining a logbook. Despite increasing digitalization and reliable software solutions, many people continue to rely on analog methods: In December alone, the ten most popular print logbooks were purchased more than 5,550 times on Amazon.

Connecting Print and Digital

This is where Vimcar comes in: “We know from experience that many customers start with an analog logbook. What may seem contradictory at first glance is a conscious decision. We combine the familiar print product with the

goal of preparing users for the easy transition to the digital alternative,” explains Jay Kolt, Vice President of Marketing at Shiftmove, which has brought together the brands Vimcar and Avrios under one roof since January 2023.

Thus, Vimcar's printed logbook not only serves as a practical tool for logbook beginners but also as a targeted communication medium. Especially among niche target groups and older users, it creates new touchpoints. It highlights how time-consuming and error-prone manual logbook keeping can be. At the same time, it demonstrates to users the numerous advantages of the digital solution, with which all trips can be documented quickly, accurately, and compliantly with tax regulations – seamlessly, with just a few clicks.