Ihr kostenloser Branchen-Newsletter
Lassen Sie sich von unseren Fachjournalisten einmal wöchentlich über die wichtigsten aktuellen Entwicklungen der Taxi-Branche informieren, bequem direkt in Ihre Mailbox.
Aktueller Termin
Meist gelesen
Taxi.de launches a new app: Direct customer access without platform logic
Two functions are at the center: a digital directory and a favorites logic. Taxi companies become visible in the app; passengers can save them and later order them again in a targeted manner. What appears technically unremarkable aims at a sensitive point of the industry: the customer relationship.
“The taxi does not need another platform. It needs a shared digital infrastructure,” says managing director Alexander von Brandenstein.
The sentence clearly marks the boundary to platform models, where visibility is often bought. In the new application, businesses in the surrounding area appear deliberately without a ranking logic; the order remains random. Visibility should not be the result of a budget, but part of the structure. What matters is the type of entry. If a passenger opens the app via a personalized link — for example from a start-of-journey SMS, via the operator's website, or via a QR code in the vehicle — that very company is automatically stored as a favorite. The next ride can then be booked directly there, without detours via an anonymous dispatch.
"The customer relationship must not be lost to third parties in the digital market," according to von Brandenstein. "The digital development of the taxi must not lead to the loss of direct contact between the operation and the passenger."
QR code with download link
For the operators, the concept translates into operational steps. QR code stickers in the vehicle, an individual download link for the website or email, a brief note by the driving staff – for example:
"If you would like, you can scan our taxi here and order us again directly later."
- More is not initially planned. The effect should arise from repetition: from a single ride a stored contact is created.
Two million rides per month
The initial numbers show the ambition: More than 9,000 taxis and around 590 companies are connected, about two million rides flow through the systems monthly. Over 32,000 individualized QR codes are in circulation. The spread occurs via existing touchpoints — not via classic app marketing campaigns, but through the moment of the ride itself. At the same time the application expands known features with details that count in everyday life. Passengers can track the arrival live, businesses consolidate visibility, communication and reordering in one system. For entrepreneurs this means less fragmentation – at least in an ideal case.
Not a brokerage platform, but an infrastructural foundation
The real shift, however, lies in the self-understanding. Taxi.de describes the solution not as a product, but as infrastructure. No commissions, no paid placements, no shifting of the customer relationship.
Content automatically translated.“The goal is to make the taxi visible again as a local and directly approachable provider—in the digital space as well as in everyday life,” emphasizes von Brandenstein.
Taxi-Fahrzeuge (Pkw) , Taxi-Newsletter, Taxameter, Taxi-Fahrer , BZP – Deutscher Taxi- und Mietwagenverband , Straßenverkehrsordnung (StVO) , Krankenbeförderung , Weiterbildung , Taxi-Konzessionen , Verkehrspolitik , Mietwagenbranche , Taxi-Apps , Berufskraftfahrer-Qualifikations-Gesetz BKrFQG) , Taxizentralen , Personal, Gehälter, Arbeitsschutz , Wirtschaftsnachrichten , Werbung , Taxi-Folierung , Taxi-Umrüster , Straßenverkehr , Elektromobilität, Taxifuhrpark und -flottenmanagement , Taxi-Versicherungen , Hybrid, Diesel, Erdgas , Taxi-Magazin
