High Voltage from Linz – Banner Batteries Holds Its Ground in the Transformation of Mobility

312 million euros in revenue, an increase of ten million compared to the previous year. 4.2 million batteries sold, 200,000 more than in 2023. Figures that are not to be taken for granted in a time of stagnant sales markets. And yet they do not seem like random outliers at Banner. They are the result of a path that has been taken with care over the years.

Lead stays!

Founded in 1937 in Rankweil, Vorarlberg, Banner Batteries moved its headquarters to Linz in the 1950s. The company is one of the last remaining starter battery manufacturers in family ownership – and one that views lead-acid technology not as a legacy issue, but as a strength.

“Of course, we are closely monitoring developments in e-mobility,” the company says.

However, the core business – batteries for cars, commercial vehicles, and industrial applications – remains viable. Classic onboard batteries are particularly indispensable as a complement to electric drive systems.

In fact, providers like Banner benefit from the stable demand for so-called AGM and EFB batteries, which are installed in vehicles with start-stop systems and increasing electronics. Demand also remains robust in industry and emergency power solutions.

“The market is becoming more diverse, not smaller,” says an industry expert.

Consistent Investments 

The company has invested 25 million euros in the past three years – in production sites, in quality assurance, and in digitalization. Over 95 percent of the products are exported, the majority of them to the EU. The group employs 760 people across Europe.