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No more surprises when paying: Hamburg and Cologne offer fixed fare options for taxi rides
According to Andreas Maier, General Manager Germany and Austria at FREENOW, the introduction of fixed pricing is intended to support taxi services in positioning themselves within a digitalized and competitive industry and ensure clear and transparent pricing for passengers and drivers.
"The fixed price concept has already proven to be an absolute asset in Munich, Berlin, and Frankfurt," Maier continues. "It provides clarity on both sides: passengers know exactly what they are getting, and drivers can calculate fairly."
Price Corridor or Fixed Price with Surcharge
A base price plus a price per kilometer results in the fixed price. A bit of flexibility remains, as drivers can adjust their price within a set corridor or with a surcharge to compete with other modes of transportation like public transport, rental car, or car-sharing providers. In Cologne, this corridor ranges from -5 percent to +20 percent of the estimated fare. In Hamburg, there is no corridor, but a 12 percent surcharge on the total sum calculated from the base price and the price per kilometer for the average waiting time. The cities have decided on the models themselves, and passengers can now easily calculate their travel costs in advance.
Security for Customers – The Price is Set in Advance
The fixed taxi fare ensures clear conditions: No one wants to guess what a ride will cost in the end – especially not after a long day at work or a wild party night. The fixed price brings security and trust back to taxis. Passengers can rely on a fixed price before the ride – regardless of traffic or travel time. This builds trust and makes taxis an attractive alternative in urban public transport. Especially in times of increasing digitalization and competition from mobility platforms, the taxi industry gratefully accepts this innovation, as drivers can better plan their working hours and have the assurance that their services are compensated fairly.
Hamburg: Reliability despite construction chaos
In a city where intensive work is being done on infrastructure, construction sites and the resulting traffic problems are also part of the landscape, complicating daily life for many Hamburg residents. The fixed price provides reliability in responding to the more than 200,000 requests that come in each month through the FREENOW app. This is because passengers know in advance how much their trip will cost, regardless of how long they get stuck in traffic.
"Especially in a city like Hamburg, which struggles with traffic chaos, the fixed price ensures clear conditions and more peace of mind for our passengers," says Andreas Maier.
Cologne: Reliable mobility in high event density
In Cologne, too, the fixed price offers advantages for passengers and the more than 500 drivers who are mediated through FREENOW. In a vibrant city known for events, tourism, and an active nightlife, the introduction of the fixed price is a welcome innovation. A passenger from Cologne says:
"When I was out with friends in the evening, I often didn't know exactly how much the taxi ride would cost in the end. The fixed price now gives me security and makes planning much easier."
How will the fixed price develop in other cities?
The development of fixed prices is directly dependent on the decisions of the respective cities and therefore remains a dynamic topic in municipal discussions. According to Maier, FREENOW expressly welcomed any introduction and promotion of fixed prices.
```Content automatically translated."In Düsseldorf as well, FREENOW is advocating for the introduction of a fixed price," explains Maier. "We look forward with confidence to further developments."
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