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Uber takes to the skies – by helicopter to Capri
For some time now, the region has been trying to counteract this – with a curious regulation that requires considerable discipline from visitors during the peak season: On even days, only vehicles with even digits on their license plates are allowed to drive, while on odd days, only those with odd digits can.
Anyone wanting to avoid the traffic chaos needs either strong nerves – or a bigger budget. Because ride-hailing service Uber is planning to offer a new option for affluent vacationers starting at the end of July: the "Uber Copter".
Airy Alternative for the Few
The helicopter service is scheduled to shuttle between Sorrento and Capri every Saturday and Sunday from July 26 to August 23. Those who depart at 9 am will be flown back at 5 pm – for 250 euros per person. Included is a door-to-door service that takes travelers from the hotel to the helipad. The helicopter can accommodate a maximum of six passengers. Those who wish to fly must book via the Uber app at least 48 hours before departure.
The offer is expressly aimed at people who "want to enjoy their time stress-free," as Uber manager Anabel Diaz put it. Stress-free, but not barrier-free: The new offer primarily has symbolic character – and is more of an exclusive option than a solution.
Also on the Water: Uber
In parallel with the flight offer, Uber also announces boat trips along the coast. With a "Gozzo 35," a classic Italian wooden boat, four-hour private tours are to be possible from Sorrento — also between July 26 and August 24. A price has not yet been set. What is clear: this service is likely to cater more to couples with designer swimsuits than to families with beach bags.
However, exclusive mobility remains weather-dependent. If the flight literally falls through, the Uber customer is back in traffic.
No Traffic Improvement for the Coast
The attempt to alleviate the summer logistics with helicopters and boats can be understood as an offer to a wealthy minority — not as a solution to a structural problem. The Amalfi Coast remains a bottleneck for the majority of travelers. And even those who fly with the copter don't entirely escape it: In the holiday region, ground transportation is still necessary, whether for transfers or for those who do not want or cannot take a helicopter to get their pizza.
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