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Viennese taxi via WhatsApp: Taxi 40100 makes ordering even easier.
The background is plausible: According to a study by the City of Vienna, around 64 percent of Viennese use WhatsApp several times a week. Eveline Hruza, Secretary General of Taxi 401100, puts it this way:
“Why not pick up where the customers are already located?”
Taxi 40100 collaborates with a Dutch company, Taxibooker, which already offers a similar service in several European cities.
What this means for passengers and drivers
For passengers, the new channel sounds like a small convenience gain: If you already arrange plans with friends or family via WhatsApp, you can now order the taxi that way as well. The address, pickup point and travel request → simply as a message. No app login, no phone call, not even a dedicated app is required.
There are opportunities and challenges for taxi operators.
Advantages:
- More spontaneous bookings, especially from people who are not comfortable with apps but are familiar with WhatsApp.
- Possibly greater reach into target groups that otherwise use taxis less often, e.g., older people, or those without a smartphone but with a taxi app.
- Increased visibility and modernity of the service – even if that is not all that customers pay attention to.
Challenges:
- Management of messages, mapping WhatsApp orders to driver resources, price transparency, and communication are needed.
- The service currently only offers rides at metered prices, including airport trips. Fixed prices are expected to be added soon.
- Misunderstandings, e.g., when customers expect messaging systems to be on par with 'classic' apps in terms of reliability and feedback.
Chatbot, Messenger and Social Media
This innovation is not a solo venture – many intermediaries and taxi services in Europe are experimenting with new channels: via Messenger, Social Media, or a chatbot. In the public transport and taxi sectors, it is important to offer multiple ways to keep people mobile regardless of digital expertise. Older passengers or people who have little experience with apps could especially benefit from this.
In Vienna, Taxi 40100 is thus a pioneer among the established central dispatchers. Whether the new path convinces many customers and proves its worth depends heavily on the implementation: how well the Messenger service works, how precisely the communication about pickup time and driver address goes, and how transparent prices and additional costs are.
Content automatically translated.
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