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Taxi industry loses attractiveness among young passengers, according to a study.
The taxi industry must adapt more strongly to changing passenger expectations, according to the Berlin Social Science Center for Social Research. A non-representative study in the Rhine-Main region found that, in particular, younger people perceive taxis as being too expensive and not digital enough. Almost 40 percent of respondents associate taxis mainly with high costs.
Study in the Rhine-Main region
According to the Berlin Social Science Center (WZB), the study is based on two non-representative surveys of pedestrians and taxi passengers in the Rhine-Main region in June 2026. A total of nearly 900 people participated. The results should be understood only as a trend indicator for the Frankfurt metropolitan region. According to the authors, however, the study provides for the first time empirical insights into the motives for taxi use in Germany.
Differences between age groups
According to the results, older people in particular as well as people with higher incomes use taxis. Younger age groups, by contrast, more often resort to ride-hailing platforms such as Uber or Bolt. The authors' assessment suggests that this usage pattern could continue over the course of their lives.
Digital offerings are gaining importance
The study identifies the Baby Boomer generation as an important transformation market for the taxi industry. This age group is highly familiar with digital offerings. These include, among other things, ordering via an app, cashless payment options, and early transparency about the fare.
Modernization as a Future Strategy
According to the authors, the future of the taxi industry does not depend on a return to traditional structures. What is decisive is rather the ability to position itself as a modern, reliable, and easily accessible mobility service. (Source: WZB)
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