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TMV Think Tank: Digital taxi booking at the airport – A Norwegian model attracts attention
At the Think Tank of the Taxi and Rental Car Association (TMV) in Bamberg, Nadja Gregorec, Key Account Manager of Fast Travel, presented the concept to around 80 representatives of the German taxi industry. The response was one of interest, albeit cautious. After all, a digital “Taxi Management System” sounds here in Germany at first like data loss or platform dependency. But Gregorec emphasizes:
“We do not access customer data; we only structure the processes before the terminal.”
Order instead of chaos
Fast Travel organizes at almost all major airports in Norway the so-called Taxi Flow – i.e., the interaction between arriving passengers, waiting taxis and airport logistics. The core consists of the so-called kiosks: digital terminals where travelers book their ride. They choose destination, vehicle size, equipment and service preferences. The fare is displayed in advance, and payment is made directly.
For every mediated passenger volume, the participating taxis pay a fixed fee; at Oslo Airport this amounts to about two euros per assignment. The principle is reminiscent of Hamburg's fixed-price model – with the difference that here an intelligent system handles the allocation.
Relief for drivers and terminals
The vehicles no longer wait for hours in a line in front of the terminal. Instead, they stand in a nearby depot or register as available via a digital platform. License plate recognition systems capture their positions and automatically notify when an assignment is available. Passengers receive the vehicle data and the estimated arrival time on their smartphones via a QR code – so they no longer have to search outdoors.
For the drivers, the system has several advantages: less idle time, schedulable assignments, and the possibility to charge higher prices for special services. At the same time, the airports know in real time when increased passenger traffic is to be expected, and can respond accordingly.
The technical term for this concept is curbside management – i.e., the organization of the curbside.
Oslo as an example
At Oslo's international Gardermoen Airport, the situation before the introduction of Fast Travel was poorly organized: waiting times of up to five hours, a constant scramble for customers, and complaints about unfair fare differences. Additionally, many travelers preferred the train or bus. Since the introduction of the system, this has changed. Fast Travel could reduce the average taxi waiting time to under one hour and increase the annual order volume from 180,000 to 250,000. The taxi industry's image has improved, according to Gregorec.
“Passengers receive a clear service at a fixed price – that builds trust.”
The traditional taxi has also gained visibility against platform providers such as Uber and Bolt in Norway.
Chancen für Deutschland
The legal framework in Germany is still different. The market is more regulated, the responsibilities between airport operators, municipalities, and taxi companies are more complex. Nevertheless, according to Gregorec, the model could serve as a spur.
„It is not about digitizing processes because you can, but because it benefits all parties involved.“
Some participants in Bamberg expressed openness to pilot projects — for example at airports with high international passenger traffic or in regions where the traditional taxi business is under pressure from platform providers. The Norwegian example shows that digitization in the taxi industry does not have to be an end in itself. It can — if implemented correctly — help relieve passengers, drivers, and operators alike.
Content automatically translated.
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