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Taxi and theatre in Berlin start a one-year partnership.
The piece is by Matthias Tüxen.
„We are pleased with the recognition for something we have been doing for decades. After all, taxis daily offer recommendations for cultural institutions. That is often far more valuable than what you read in social or traditional media. And there are the people you trust, the taxi drivers who know exactly what Berlin is about, who also know the darker sides.“
Said Hermann Waldner, owner and managing director of Taxi Berlin and president of Taxi Deutschland. For the taxi industry brings many visitors to theatres every evening, and after the event also back home again. Therefore the Tipi thanks the trade, emphasized Eric Schmidt-Mohan, managing director and owner of the Theaterzelt next to the Chancellery in Berlin:
„Culture is the engine of the city. Taxi Berlin brings people to events, to cultural venues, and the symbiosis between theatre and taxi companies cannot be better than ours with Taxi Berlin.“
Industry invited
Therefore, for the premiere of the vocally powerful "The 12 Tenors", the taxi industry was also invited. The end of the workday is always hard to gauge for the men and women behind the wheel. Encores, photos with the artists, the wonderful atmosphere in the tent. The guests come out whenever they want, and outside the door their taxi waits. The Tipi would like to take this opportunity to thank them once. Schmidt-Mohan:
"When I sit in a taxi, I always enjoy lively conversation with the drivers. And when I then mention the destination – I would like to go to Bar jeder Vernunft or to the Tipi am Kanzleramt – the reaction is positive in 99 percent of cases. I have seen there such wonderful performances, wonderful memories!"
Collaboration initially for one year
The recommendation of the taxi industry carries weight, therefore the collaboration is not limited to the day. Initially they want to cooperate for one year, as Hermann Waldner emphasizes. On receipt blocks, on the websites, on the social media channels they want to point to each other and give tips. What’s on at Tipi, what’s on at Bar jeder Vernunft? And because the best recommendation is the one you know from your own experience, taxi drivers are gladly invited.
“The recommendation will, of course, be all the more heartfelt the more one senses that one is welcome,”
Hermann Waldner emphasizes. Until June 21, “The 12 Tenors” are still performing at the Tipi—and Alex Herzog from the ensemble looks forward to every single evening.
Content automatically translated.“Well, of course we want our audience to find the way to the theater and back in the best possible way. And that they may also have something to drink. Because then they don't have to drive themselves. The parking search is also a thing of the past; they can drive straight to the door.” And then the tenor adds: “With 140 concerts a year we also take a taxi ourselves. For we are constantly traveling in different cities and travel a lot. And the taxi is extremely important to us.”
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