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Fixed taxi fares in Düsseldorf start on May 1st - Freenow brings the new pricing model directly into the app
According to Andreas Maier, General Manager of Germany and Austria at Freenow, passengers benefit from price transparency and planning certainty, while taxi companies can better position themselves in the competition. Freenow arranges for more than 700 taxis in Düsseldorf – that is more than half of all taxis in the city. With the new fixed-price option, passengers know exactly what they will pay before the trip begins. This builds trust and makes the taxi an attractive alternative to other mobility options. At the same time, the model provides more planning certainty for the drivers, who can better calculate their earnings.
This is how the fixed price works in Düsseldorf
The fixed price in Düsseldorf is based on a set corridor: the fare can vary within a range of minus 20 percent to plus 20 percent from the fare expected by the tariff. This allows for some leeway to react flexibly to traffic conditions and demand. This pricing structure helps taxi drivers adjust their trips in terms of time, while still offering passengers a transparent and predictable cost structure.
Success Model from Other Cities
The introduction of the fixed price has already proven itself in other German cities. The model has been successfully implemented in Berlin, Munich, Frankfurt, and recently also in Hamburg and Cologne.
“We see that fixed prices are proving to be a great benefit for all sides in our partner cities,” says Maier. “Passengers benefit from fair, predictable prices, while drivers can better organize their work and optimize their earnings.”
As a trade fair and business location, with its vibrant nightlife and location in a metropolitan region, Düsseldorf is a city with a high demand for reliable mobility. Whether after a long day of work, an event, or a late trip home – with the new fixed price, passengers can be sure of what they will pay for their ride.
```"The fixed price is an important step in the right direction. But more is needed to establish fair competition. A minimum price for the taxi-like rental car and an effective data reconciliation between the authorities and the platforms are essential to remove illegal providers from the market. Politics and administration are called upon to create clear rules here, especially to protect passengers," emphasizes Alexander Mönch, President of Freenow in Germany and Austria.
The development of fixed price models in other cities depends on local decisions. Freenow welcomes any initiative that makes the taxi market more transparent and competitive, explains Mönch. With the introduction in Düsseldorf, the city is setting a strong sign for modern, digital, and fair mobility.
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