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No more e-fears! - with the E-Taxi against prejudice
Instead of disseminating information exclusively through posters, TV spots, or social media, the information is brought to the places where people are daily on the move — onto the street. The e-taxis thus become mobile information spaces that address the questions that many potential buyers of electric cars have: How far can I go on a single battery charge? Where can I charge? And what does all of this actually cost?
“Electric mobility is already a reality on Austria’s roads – now we also want to advance public awareness. Our e-taxis bring the messages of ‘No more E-fear!’ directly to road users. Because the latest figures show: interest in electric cars is high, while many reservations and uncertainties still exist. With facts and clear information we want to dispel these and enable people to make a well-founded decision toward an electric passenger car,” says Mobility Minister Peter Hanke.
The campaign accompanies a development that is now also reflected in the registration figures. More than 300,000 battery-electric passenger cars are now on the roads in Austria. In July 2026, the share of purely electric passenger cars among new registrations reached 27.4 percent, according to the ministry. In parallel, the charging infrastructure is growing: around 40,000 public charging points are now available.
Doubts about e-mobility
A survey of 1,000 people commissioned by the Ministry of Mobility shows that electric mobility is still associated with uncertainties for many. While 43 percent of respondents expressed a generally positive view of electric cars, another 30 percent neutral. At the same time, 28 percent are rather skeptical of the technology.
It is interesting to look at people who are actually facing a car purchase. In this group, 64 percent evaluate electric cars positively. Apparently the willingness to engage with the topic grows as soon as a concrete purchase decision is at stake.
“We know from market research that especially those people who want to buy a car in the next twelve months are particularly open to electric cars. At the same time, the results show that there are still reservations and knowledge gaps regarding range, charging and costs. This is exactly where 'No more E-fears!' comes in: we do not want to persuade, but inform – with clear facts instead of myths,” said Hanke.
Range Anxiety
Especially on the topic of range, the survey shows a clear discrepancy between perception and reality. Almost two-thirds of respondents assume that an electric car on average travels less than 400 kilometers. According to the ministry, however, the best-selling models of the past year already achieved around 400 kilometers of real-world range, current vehicles sometimes even more.
A similar pattern applies to charging. 59 percent regard the public charging network as insufficiently developed. At the same time, the number of charging points continues to grow. Charging time is also often overestimated: almost nine out of ten respondents expect longer charging breaks, although modern fast charging systems, according to the experts consulted for the campaign, enable a state of charge of around 80 percent within about 30 minutes.
When it comes to operating costs, the assessment is more nuanced. More than half of those surveyed assume that an electric car is cheaper to operate in everyday life than a vehicle with an internal combustion engine. Also notable is another finding: people who have already gained experience with electric cars rate range, charging infrastructure, and operating costs significantly more positively than people who exclusively drive combustion-engine vehicles.
Education, Not Coercion
For the taxi trade, the campaign is especially interesting because it makes a vehicle segment visible that is still considered a niche in many places. While in some cities electric driving is already increasingly common, many entrepreneurs continue to grapple with questions about charging infrastructure, investment costs, and everyday practicality. The Austrian campaign therefore relies less on advertising than on education. The 15 wrapped taxis are not intended to force a purchase decision. They are meant to start conversations – at the taxi stand, at the traffic light, or during a drive through the city center.
“We have achieved important progress with eMOVE Austria in charging infrastructure and new registrations over the past year. Now it is about accompanying this development with information as well. The more people experience electromobility themselves and the better informed they are, the easier it is to dispel existing reservations. That is exactly what 'No more E-fears!' stands for,” says Hanke.
Until early September, the vehicles will still be on the road in Vienna, Graz and Linz. After that, the visible part of the campaign ends. The discussion about the future of electromobility is unlikely to be concluded, however.
Content automatically translated.
Taxi-Fahrzeuge (Pkw) , Taxi-Newsletter, Taxameter, Taxi-Fahrer , BZP – Deutscher Taxi- und Mietwagenverband , Straßenverkehrsordnung (StVO) , Krankenbeförderung , Weiterbildung , Taxi-Konzessionen , Verkehrspolitik , Mietwagenbranche , Taxi-Apps , Berufskraftfahrer-Qualifikations-Gesetz BKrFQG) , Taxizentralen , Personal, Gehälter, Arbeitsschutz , Wirtschaftsnachrichten , Werbung , Taxi-Folierung , Taxi-Umrüster , Straßenverkehr , Elektromobilität, Taxifuhrpark und -flottenmanagement , Taxi-Versicherungen , Hybrid, Diesel, Erdgas , Taxi-Magazin
