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Freenow withdraws rental car service in Cologne – focuses on taxis
Freenow will discontinue the mediation of taxi-like rental cars in Cologne as of July 1, 2025. With this move, the company is withdrawing from the so-called "Ride" segment in the cathedral city. The step is justified by a strategic realignment towards stronger collaboration with the taxi industry.
Focus on Taxi Brokerage
In the future, Freenow aims to concentrate on the digital brokerage of taxis. The expansion of cooperation with taxi centers and operators is the main focus. The goal is to further develop the taxi industry as a reliable and competitive mobility service provider.
Criticism of the Rental Car Market
The company expresses clear criticism of market conditions in the rental car sector. Particular emphasis is placed on ruinous pricing structures and a lack of transparency. These developments are seen by the company as obstacles to fair competition.
Support for Minimum Price Regulation
In connection with its withdrawal from the rental car business, Freenow advocates for the introduction of a statutory minimum price for rental cars with drivers. Such a regulation is necessary to create equal competitive conditions for all providers in the mobility market.
Part of a Long-term Strategy
According to Freenow, the decision to withdraw in Cologne was made in close consultation with relevant partners. It is part of a long-term corporate strategy aimed at establishing clear market standards, promoting digital innovations, and strengthening the taxi as a permanent element of urban mobility.
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