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Freenow drivers will receive discounts on spare parts in the future
The new partnership between the mobility platform Freenow and the car parts retailer Autodoc addresses this very point: Starting from July 7, 2025, Freenow drivers in several European countries will benefit from exclusive discounts when purchasing vehicle parts online. Those who spend eight or more hours a day in a taxi – as is the norm according to Freenow – wear out brakes, filters, or shock absorbers faster than the average driver. Spare parts are thus a fixed item in the ongoing cost accounting. This is exactly where the two companies want to provide relief.
Discounts for Professional Drivers
Specifically, Freenow partner drivers receive – depending on their individual loyalty status – between 5 and 10 percent discount on the range from Autodoc. The requirement is a minimum order value of 50 euros. The discount code is provided monthly via the Freenow driver app and can be used unlimitedly. Eligible participants are drivers in Germany, the United Kingdom, Ireland, Greece, Italy, and Poland. More countries are to follow. Whether Austria is included remains initially open according to the company.
"We know that vehicle maintenance represents a significant cost factor," says Andreas Maier, General Manager for Germany and Austria at Freenow. "With this partnership, we want to specifically support where it brings the most benefit."
Autodoc, on the other hand, sees the collaboration as an opportunity to professionalize its customer access.
"Especially people who rely on their vehicle as a source of income need affordable and reliable solutions," explains Yevhen Zhuravlenko, Chief Revenue Officer of the company.
Both parties emphasize that it is more than a marketing measure. The cooperation is a direct response to the real cost pressure in the day-to-day work of drivers. In an industry where margins are often tightly calculated, any savings can make a difference—especially since the need for repairs is naturally higher with intensive use.
Digital interface instead of workshop ties
What is remarkable about the partnership is that it is fully digital. Ordering is done via Autodoc's e-commerce platform, while discounts are available through the Freenow app. Workshops are not part of the offer—however, this gives drivers more freedom in choosing their service partners. The decision against workshop ties suits the self-image of many taxi operators, who usually operate independently and have their vehicles serviced individually. Purchasing through Autodoc is already a daily routine for many. The discount could now make this channel even more attractive—at least for those who regularly change parts or buy in bulk.
Small relief, big demand
Whether the discount campaign will become a lasting added value for the drivers ultimately depends on usage. For Freenow itself, the measure could also be a component to strengthen the bond of drivers to the platform. Because the competition for loyal and active partners is noticeable not only among passengers but also on the provider side. For the taxi industry, which is currently struggling against price and competitive pressure in many cities, the partnership is a comparatively calm counterpoint to the loud protest of last week. It shows: In addition to political demands, practical offers are also needed. Even if it's just a discount on the next oil filter.
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