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A case of style and attitude – or what Uber's sponsorship of a press ball reveals about mobility
Both have always been hard-earned in the taxi industry, often under high pressure. Now, when Uber, a company repeatedly associated with illegal practices, lack of control, and undeclared work, appears as a sponsor of the Federal Press Ball, one question remains: What does the Federal Press Conference intend to convey with this?
TMV: The misery is particularly visible in Berlin
The open letter from the Taxi and Rental Car Association of Germany (TMV), addressed to the board of the Federal Press Conference, is unusually sharp in tone and content – and yet understandable. It speaks of a “slap in the face of the honest middle class,” of investigations by the public prosecutor's office in Berlin, of over 1,700 illegal rental cars that are said to have been mediated by Uber. The association feels betrayed by an institution that, according to its own statutes, is "committed to the truth."
A look at the Federal Press Ball itself shows: It’s not just about dancing and conversations over canapés, but about a symbolic platform for transparency, trust, and responsibility in public discourse. That Uber is acting there – as also in 2024 – as a mobility partner is more than a logistical decision. It is a statement. One that doesn’t sit well with many in the industry.
Significant Imbalance in Competition
While taxi companies are involved in elaborate testing procedures and tariff regulations, Uber hires drivers without sufficient control. It quickly becomes clear: when these controls are tightened – as happened in Berlin by the LABO - abysses are revealed. In Berlin, customs are involved, and investigations are ongoing. And particularly in Berlin, is Uber now supposed to appear as a sponsor of the Federal Press Ball? Is the supposed prestige of a tech giant apparently tempting enough for some to ignore criticism?
Yet the taxi industry – as the TMV emphasizes – would be ready to step in. Clean, reliable, and law-abiding. They even offer discussions, a partnership at eye level. A "car test" of a special kind, one might say: Uber shines with app design, the taxi industry with substance.
In the end, there remains a test verdict that has less to do with driving comfort or consumption and more with principles. The press as the fourth estate relies on trust. If it allows itself to be sponsored by a provider that violates the very rules it demands from others daily, it raises the question of whether the organizers are living up to the high standards of the Federal Press Ball.
Content automatically translated.
Taxi-Fahrzeuge (Pkw) , Taxi-Newsletter, Taxameter, Taxi-Fahrer , BZP – Deutscher Taxi- und Mietwagenverband , Straßenverkehrsordnung (StVO) , Krankenbeförderung , Weiterbildung , Taxi-Konzessionen , Verkehrspolitik , Mietwagenbranche , Taxi-Apps , Berufskraftfahrer-Qualifikations-Gesetz BKrFQG) , Taxizentralen , Personal, Gehälter, Arbeitsschutz , Wirtschaftsnachrichten , Werbung , Taxi-Folierung , Taxi-Umrüster , Straßenverkehr , Elektromobilität, Taxifuhrpark und -flottenmanagement , Taxi-Versicherungen , Hybrid, Diesel, Erdgas , Taxi-Magazin
