AI instead of journalism? How uncritically "Der Westen" reported on Uber in North Rhine-Westphalia

Together with other partner portals, the news platform „Der Westen“ is a subsidiary of the Funke Mediengruppe. According to its own statements, the focus of its reporting is on North Rhine-Westphalia and in particular on the Ruhr region. It is therefore surprising that the editorial team publishes a barely rewritten Uber press release as „news“ -

Uber DACH head Christoph Weigler has reason to be pleased with the "report" by the news portal "Der Westen" - after all, the article is almost identical to the company's press release. | Photo: Uber
Uber DACH head Christoph Weigler has reason to be pleased with the "report" by the news portal "Der Westen" - after all, the article is almost identical to the company's press release. | Photo: Uber

Unfortunately, this is the case: AI has already arrived in most newsrooms and is often an integral part of reporting. Nevertheless, the respective editorial teams should—no, must—show a little more sensitivity in their publications.

How it shouldn’t be was demonstrated yesterday by the news portal “Der Westen”: According to its own account, it employs over 70 editors and other staff who are continually researching and publishing the latest news for the Funke Media Group. After all, the “Der Westen” newsroom is based in Essen, in the heart of the Ruhr region. 

The report said that rides via the platform operator Uber can now be booked in additional cities in North Rhine-Westphalia and how simple the digital booking is. Even the trite advertising slogans of the American ride-hailing provider, such as "Uber enables mobility in NRW," are repeated. Uber DACH head Christoph Weigler even emphasizes that all stakeholders – i.e., users, taxi drivers and private-hire operators – would benefit equally from Uber.

Too bad that the “Der Westen” editorial team has published an article that corresponds to the only slightly rewritten press release on Uber’s press page. At least the note at the end of the report stating that it was machine-generated wasn’t missing. Still: Funke Media Group, you can do better.

Here for comparison are the Uber press release and the report by the news portal “Der Westen.”

 

Sources: news portal Der Westen, Uber press page

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