"140 Years. 140 Places": The global journey of the new S-Class continues in Africa.

To mark the 140th anniversary of innovation, Mercedes-Benz is on a transcontinental journey worldwide. Currently, the convoy is touring Africa and will traverse Kenya, Tanzania, Zambia, Zimbabwe, Namibia and South Africa. In addition to the Equator, Nairobi National Park and the Kilimanjaro mountain range, the S-Class can expect many more highlights on the African continent.

The new S-Class tours through Africa – Impressions along its route through South Africa, from Cape Town via Franschhoek to Colesberg.| Photo: Mercedes-Benz
The new S-Class tours through Africa – Impressions along its route through South Africa, from Cape Town via Franschhoek to Colesberg.| Photo: Mercedes-Benz

Following the world premiere of the new S-Class on January 29, 2026, three new S-Class sedans have embarked on an extraordinary global journey. Over more than 50,000 kilometers across six continents, the convoy is heading to 140 selected locations that symbolize the history, the pioneering spirit and the global presence of the Mercedes-Benz brand.  

From legendary routes and historical milestones to iconic metropolises, the convoy makes the innovative power of Mercedes-Benz tangible on all continents. Along the route, the new S-Class will be accompanied by vintage cars, current production models, as well as local vehicles – thus at each station unique encounters between the past, present and future of Mercedes-Benz arise.  The journey creates unforgettable personal moments for customers, members of the Mercedes-Benz Clubs and fans – from Meet-and-Greets through exclusive stories and presentations to opportunities to experience the journey up close. Community highlights on-site accompany and continually shape the course of the journey.  

Links to the photos - around the world

On the first leg, the route started from Stuttgart and traversed Europe – including through Switzerland, France, Spain and Belgium. Corresponding image material can be found here. Subsequently, the convoy visited Brazil, Argentina, Uruguay and Chile. Impressions can be seen here. After that, it continued to North America, these pictures are here. Impressions from the Asia Tour are available here.  Finally, the journey led the S-Class to Australia and New Zealand. Further impressions are here available. On the leg through India, the following pictures here are available.

In October 2026, the global journey ends in Stuttgart – where the history of Mercedes-Benz began.

The journey can be followed digitally via the Mercedes-Benz Community Hub as well as the brand's social media channels. New images from the journey will also be continuously added here on the Mercedes-Benz Media Site. And you can also follow the tour on YouTube — our hosts will take you along on the journey — Callum Mullin through Europe, Karl Shakur through South America, Benjamin Ortega through North America, Tom Exton through Australia and Tucker Doss through India.

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