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New competition for the taxi industry: Bolt launches ride-hailing in Dortmund
The European mobility platform Bolt has launched its ride-hailing service in Dortmund. Effective immediately, passengers can book rides throughout the city via the app.
Offering and terms
Bolt offers two options: private-hire rides at fixed prices and taxi rides priced according to the applicable taxi tariff. Additionally, there will be dynamic pricing based on demand and traffic conditions. At launch, the company is offering a 50 percent discount on all rides. While drivers receive the full price, Bolt covers the difference.
An overview according to Bolt:
- 50% discount on all rides at launch
- Fixed prices for private-hire rides – the fare is set in advance
- Transparent price range for taxi rides, based on the local taxi tariff
- Dynamic pricing depending on demand and traffic conditions
In addition, the company is pursuing a multimodal approach: In the future, the platform will integrate e-scooters, e-bikes and car sharing alongside the ride-hailing offering.
Conditions for drivers
Local drivers can accept rides via the platform. In coordination with their fleet operators, they should be able to arrange their working hours flexibly.
Implications for the trade
The discount campaign and the simultaneous offering of private-hire and taxi rides create additional competition for Dortmund's taxi industry. While Bolt has announced that it also wants to introduce fixed fares for taxi rides in Dortmund—a model already common practice in Cologne and Düsseldorf—it remains to be seen whether, and in what form, this will actually be implemented.
Background
Bolt is active in numerous cities and, according to its own figures, has more than 4.5 million drivers and couriers worldwide who work via the platform.
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