Mercedes-Benz invites you to the Taxi and Rental Car Day in Düsseldorf.

It's a meeting with a clear alignment of interests. Mercedes wants to reassert its presence in a market that has historically been important for the brand. And the association seeks a direct line to business owners. In fact, hardly any manufacturer is as closely linked to the German taxi industry as Mercedes-Benz. For decades, E-Class diesels defined the streets of inner cities. Models like the Mercedes-Benz E-Class were regarded as reliable workhorses: high mileage, robust technology, predictable residual values. But the parameters had shifted. Mercedes suddenly only wanted to be active in the premium segment and cut its ties to the taxi industry a few years ago.

So we are getting closer again

In its press release, the TMV thanks Mercedes-Benz for the invitation and emphasizes the desire for close exchange with Mercedes-Benz. In earlier discussions with representatives of the brand, it had been agreed to intensify the dialogue. Now the event offers the opportunity to engage directly with taxi and rental-car operators. Such formats create feedback.

Mercedes would now like to present itself again as a partner of the taxi industry. Special taxi packages, extended warranties or industry-specific retrofits – for example for taximeters, radio equipment or barrier-free solutions – continue to be part of the offering. The switch to alternative propulsion systems is also being supported, whether through guidance on charging infrastructure or through collaborations with energy providers. The TMV sees its role as taking up sentiments and passing them on to policymakers and to industry. “Working at the grassroots” is what the association calls it. What this means is: listen, consolidate arguments, refine demands.