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Leadership change at Tribus: New focus on innovation and growth
Effective September 1, 2025, there has been a change in the executive management at Tribus, a provider of mobility solutions. Company founder Iddo Verweij, who has led the company since 1998, is handing over his role as Managing Director to Reinier Foppen.
New role for the founder
Verweij will remain with the company and take on the function "Interim Management Innovation & Technology." In this position, he will focus on the development and implementation of innovative approaches in the field of accessible mobility.
Experience from the automotive and bicycle industries
The new Managing Director, Reinier Foppen, brings extensive experience in the mobility sector. At Pon Automotive, he worked in product marketing for the SEAT brand, among other roles, and contributed to pricing strategies as well as cross-brand market initiatives. He then joined the management team at Kruitbosch, where he was responsible for the bicycle brands Cortina and Alpina as well as the wholesale business PENDLR. His responsibilities included brand management, product development, organizational development, and supply chain management. Most recently, he headed the Cortina business unit for two years and guided its realignment.
Focus on innovation and growth
With the new setup of the management team, Tribus aims to structure responsibilities more clearly and solidify the foundation for further growth. The company is focusing on developing new products and services, as well as on expanding its role as a partner in the national and international mobility market.
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