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Taxi service via WhatsApp: Taxi-Holl tests new ways of customer communication
The service operates automatically: Customers send their request via WhatsApp to the number +49 721 616161. An artificial intelligence recognizes the booking data, determines the fare, and enters the request into the central dispatch system of Taxi-Holl. According to the company, the service is available around the clock – a classic waiting loop is eliminated. Also, a separate app is not required.
After booking, passengers receive a link to live track their vehicle. Additionally, the driving experience can be rated afterward. The feedback is incorporated into internal quality management, as the company reports.
"We want to offer customers a low-threshold service – digital yet practical. We are consistently focusing on digitalization and customer proximity. With the new WhatsApp service, we offer an especially simple, quick, and transparent way to order a taxi – completely without an app or waiting time on the phone," explains Dirk Holl, CEO of Holl AG.
According to Dirk Holl, the use of WhatsApp as a booking channel is a logical step in an increasingly mobile society.
A KI-supported chatbot is used, which not only records the ride request but also directly informs about price and availability. Based on the entered data – pickup location, destination address, travel time – a fare is calculated in real-time. This is displayed to the customer before the final booking.
The new service is initially available in the cities of Karlsruhe, Baden-Baden, Rastatt, Gaggenau, and Gernsbach. Existing ordering methods such as telephone dispatch or app remain available.
With the introduction of the WhatsApp channel, Taxi-Holl is moving towards a more networked, digital customer communication. The functionality should be particularly attractive to regular customers and younger user groups who are accustomed to digital communication tools. Whether this approach will prevail is likely to depend on how smoothly the technology works – and how well the chatbot can respond to the often detailed peculiarities of everyday taxi operations.
About Taxibooker
Taxibooker is a Dutch technology company based in Naarden, specializing in the digitization of taxi bookings. The company was founded in 2021 by DenCom B.V., a provider with over 30 years of experience in the taxi and IT industry. Taxibooker's goal is to offer local taxi companies modern, AI-supported booking solutions to strengthen their competitiveness against international platforms like Uber.
Content automatically translated.
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