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Survey: Interest in electric cars grows despite purchasing slump
Despite the currently weak demand for electric cars, more and more drivers can envision making the switch, according to a survey. More than half of those surveyed (58 percent) in Germany at least consider opting for an electric model for their next car purchase, revealed a survey by the consulting firm Horváth. One in three even described it as very likely.
- "The willingness to buy an electric car has noticeably increased recently," says Georg Mrusek, an automotive expert at Horváth, to the German Press Agency. "The general openness to electromobility is also increasing in Germany." Compared to the previous survey in April 2024, the proportion of those considering an electric car has almost doubled. "Despite the somewhat negative sentiment, it is becoming increasingly clear to people in Germany as well that they will at least have to engage with the topic of electric cars for their next car purchase."
Fewer Hard Technology Opponents
At the same time, the number of convinced electric vehicle opponents is decreasing: Only 20 percent of those surveyed now completely rule out the purchase of an electric car. In April 2024, it had been more than every second person.
“These,” according to Mrusek, “are the hard technology opponents, but their numbers are dwindling.”
For the representative survey, the consumer research company Potloc, on behalf of Horváth, surveyed nearly 3,000 car owners in eleven European countries as well as in China and the USA, including over 500 in Germany. Only vehicle owners who intend to make a new purchase in the next two to three years were considered. The survey was conducted in December 2024.
Men showed slightly more openness towards electric cars with 61 percent approval compared to women (53 percent).
“And it is mainly the customers who earn more who are more open,” adds Mrusek. “Which certainly also has to do with the higher price of the vehicles.”
While 80 percent of those in the income group over 100,000 euros could warm up to an electric car, it was only 58 percent for those with an annual income under 50,000 euros.
High Costs, Limited Range
Concerns remain primarily due to high costs, range, and charging network. 28 percent of those who spoke out against electric cars cited excessively high purchase costs as the reason. 17 percent mentioned limited ranges, 16 percent the lack of charging options at home or work, and 13 percent highlighted gaps in the public charging network.
"The price is too high for an electric car. It is the range that appears too limited to customers. And it is the issue of the charging infrastructure," says Mrusek. "These remain the biggest obstacles for the customer."
Even used cars appear to few as a cost-effective alternative.
"Customers do not perceive a used electric car as equivalent to a used combustion engine car," said Mrusek. More than half of the respondents (56 percent) answered the corresponding question with no. "An electric car is considered to become outdated more quickly. Because the technology is rapidly advancing." Added to this are concerns about the battery's durability and high repair costs should it break. "Customers have become extremely cautious as a result."
After several boom years spurred by state funding, new electric car registrations in Germany plummeted last year. Their share of new registrations was 13.5 percent in 2024, according to the Federal Motor Transport Authority. The overall situation is even worse: as of the end of October 2024, there were 1.6 million purely battery-powered cars on German roads, compared to 44 million combustion engine vehicles.
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