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Lilium's Search for Investors: Expert Reveals What Matters in a Company Sale
When selling a company, there is a lot to consider because the company’s value should always be preserved as much as possible. This requires a delicate touch and a smart strategy to build trust with investors and maintain the company's substance. The article explains what is essential to successfully execute a company sale.
Transparency and Openness
To attract potential investors, it is important to communicate openly, transparently, and clearly to the outside world. This means discussing the reasons and causes for the insolvency and sale of the company, but also highlighting the existing potential for success of the company. This is a balancing act that requires a lot of negotiation skills.
Additionally, the management should be portrayed as proactive externally. If the company already initiates and independently implements the insolvency, this is considered a positive signal. Nevertheless, it is advisable to seek help in finding investors, as Lilium did by involving the consulting firm KPMG, which actively searches for financiers.
Demonstrating Entrepreneurial Features and Taking Action
If a company is to be sold, the advantages and potential for the investor must be thoroughly worked out, even when it is clear that several issues are present at the time of sale. In many companies, there are still opportunities for success in these situations, which only need to be realized with the right resources.
Anyone who can authentically demonstrate what distinguishes the company and why it stands out from competitors has arguments for the sale. For example, the startup Lilium had planned to start series production with its flying taxis as early as 2026 but was hindered by a lack of funds and a poor economic situation. This is a potential that can be tapped.
A dedicated management that independently plans and implements measures shows that the company is on a good path to remain sustainable. These measures and their objectives should be clearly presented to potential investors to demonstrate that the company has a future and is deliberately leveraging its strengths. This may include specific technologies that have already been developed and can support the company's success. All these points are important arguments in sales negotiations.
Flexibility and Scalability of the Business Model
Companies that have the potential to expand and have a scalable business model are attractive to investors. The best example of this is the car manufacturer Tesla, which has gone bankrupt multiple times but has always been able to convincingly demonstrate its scalability. In addition to electric cars, solar panels and energy storage are now also part of its portfolio – in the field of autonomous driving, Tesla is also considered a pioneer. This potential is also evident in Lilium.
Furthermore, a certain level of flexibility is needed for contract negotiations, as it is always necessary to accommodate the negotiating partner on certain points. To do this, one must carefully consider and weigh what is negotiable beforehand. In conclusion, it should be noted that good preparation is essential when selling a company, from searching for investors to the sale itself and succession planning.
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