BMW 7 Series and i7 Facelift: Luxury sedan with a sharper design and up to 720 km range

Mercedes recently showed the way with the S-Class and the EQS — now BMW is also presenting its revised flagship: the duo of the 7 Series and the all-electric i7. Visually, there has been a lot of change at the front of the noble flagship, because the new generation is driving ahead more confidently than ever before.

Even more striking: the BMW kidney grille—the defining design feature of the front. Photo: BMW
Even more striking: the BMW kidney grille—the defining design feature of the front. Photo: BMW

The era of delicate, filigree shapes across brands is over, especially among luxury models. Here, the appearance is determined solely by customers in Asia and the United States, because in Europe demand is now more modest than ever. This is also evident in the new BMW 7 Series and its electric twin, the i7. While the 2027 model has been only lightly revised in its side profile and rear view, there is a stately presence from the front. A bulky grille and even more distinctly separated lighting elements give a decidedly polarizing appearance – but it certainly does not lack the prestige it needs.

Main rival Mercedes

The market has shrunk, because Audi has somewhat unexpectedly departed from the luxury class with the A8, and thus the luxury model from Dingolfing now has only two direct rivals – the Mercedes S-Class and the so far only moderately successful EQS sister model with electric propulsion.

For BMW, both drive types are still offered in one package – the customer has the choice whether he wants to see his 7 Series on the roads of this world as a plug-in hybrid, with an efficient diesel powertrain, or as the i7 electric version. The base model is the 294 kW / 400 hp BMW 740 xDrive with an entry price of €117,900, because the actual base version of the 735 is not offered in Europe. Above that, the i7 electric models (50, 60 and M70 – also mandatory with all-wheel drive, a 112-kWh battery and a power range of 335 kW / 455 hp and 500 kW / 680 hp) lie between €121,400 and €182,400.

Diesel for Europe

Still important for Europe: the 230 kW / 313 hp BMW 740d xDrive from €122,900 – also like all other internal-combustion engines, without a PHEV module, equipped with a 48-volt on-board electrical system. The two plug-in hybrids BMW 750e and 760e – also mandatorily all-wheel drive – deliver 360 kW / 489 hp as well as a generous 450 kW / 612 hp with electric ranges of up to 82 kilometers. While Mercedes, in its revised EQS electric flagship, switched to a modern 800-volt on-board network, BMW remains with the previous 400-volt technology. The maximum charging power, however, rises to no less than 250 kW. The maximum range: around 720 kilometers to the next charging stop.

Cockpit layout like the "New Class"

Users will have to get used to the new cockpit, because the familiar layout with easily readable instruments behind the steering wheel and a central display has been replaced by the so-called Panoramic Display, which was introduced with the new BMW iX3. The chunky leather steering wheel with new buttons that comes with it remains a matter of taste. Important operating functions are either controlled by voice or via a central 17.9-inch display. After all, the new 7 Series is now also equipped with a 14.6-inch passenger display, which was previously missing. The Level 3 driver assistance—previously only available in Germany up to 60 km/h—has also been scrapped, and now the lower-positioned Level-2+ system from BMW 5 Series and i5 is enough to travel hands-free into a semi-autonomous future. Mercedes likewise had scrapped the Level-3 system on the S-Class and EQS. Production start at the BMW Group Plant Dingolfing and the smooth market introduction in Germany begin in July.

For us at the wheel: Stefan Grundhoff; press-inform

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